It is a street wear line that will include "clothing, footwear and accessories across dance, fitness and sports categories". As of now the line is unnamed but the partnership that will produce the clothing is named for Beyoncé’s new production company, Parkwood, and the retailer... Parkwood Topshop Athletics Ltd.
“We have been looking at this category as fashion-inspired fitness develops, and know that this is right in our customers' heartland," Green said. "Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category. Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic street wear in an inventive and exciting way."
Green also made it clear that this was a 50/50 partnership with the superstar that has not be tried before. Topshop confirmed that Green intends to hire a separate team to run the Beyoncé active wear label, including a creative director and designers.
For Beyoncé’s part, she is excited about the partnership with Topshop and is ready to be involved in of creation of the line. But this isn’t just a line of active wear; it is also a spring board for her new endeavor, a production company called Parkwood Entertainment. About working with Topshop Beyoncé stated that “working with its development team to create a produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
She went on to say that she “could not think of a better partner,” emphasizing that she has always loved Topshop.
The line will launch in the Fall of 2015.